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The Why To Mass Traffic & Conversions.

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Do you know why your business idea started OR do you just know what you want to sell?

Do you know why your business idea started

or

do you just know what you want to sell?

“People don’t buy what you do, they buy into why you do it

The above may seem the same thing. Don’t get too confused; stick with me!

You’re thinking how is knowing WHY my idea came about going to help my business, right?

What if I told you the most successful business in the world all have a powerful ‘WHY’.

A why that started their business.

The why that makes them stand out against the competition.

The why that is the reason they are highly successful.

For example:

Ford Motor Company built cars that the average person could afford and use.

Disneyland was created to become “The Happiest Place On Earth.”

And the kings of the ‘WHY’ Apple… Goes something like this.

“Everything we do, we believe in challenging the status quo, we believe in thinking differently. The way we challenge the status quo is by making our products beautifully designed, simple to use, and user friendly. We just happen to make great computers. Want to buy one?”

So what’s your WHY?

Something I learnt years back was this below and It was probably the most VALUABLE business advice I had ever received.

“When someone asks what you do, tell them why you do it”

Absorb and read that again.

“When someone asks what you do, tell them why you do it”

So I’ll ask you now, why do you do it?

Caution: Don’t make it up; no one will believe it.

So we start with WHY we do something then we move onto HOW we do it, then with WHAT.

Most lead with WHAT they do and HOW they do it with ZERO why

Let me explain that….

WHY? This is the core belief of the business. It’s why the business exists.

HOW? This is how the business fulfil’s that core belief.

WHAT? This is what the company does to fulfil that core belief.

Let’s go back to the apple example

“ Everything we do, we believe in challenging the status quo, we believe in thinking differently. The way we challenge the status quo is by making our products beautifully designed, simple to use, and user friendly. We just happen to make great computers. Want to buy one?”

WHY – Everything we do, we aim to challenge the status quo. We aim to think differently.

HOW – Our products are user friendly, beautifully designed, and easy to use.

WHAT – We just happen to make great computers. Want to buy one?

Now write yours down

A. WHY…………….
B. HOW…………….
C. WHAT……………

There is no right or wrong answer.

This gives you the platform to create a POWERFUL brand.

And more importantly

A POWERFUL WHY

Look your why is so important as it gives meaning. When something has a high level meaning to us, we fix a high level of attention on it [That’s us and our potential clients/customer].

So from a conversion/sales stand point the MORE emphasis you can put on the meaning the MORE likely you are to convert that lead.

So what should you take away from this article?

You need to go away and ask yourself ‘What’s My Why?’

All your marketing material needs to revolve around your why not your what *more on that soon.

Think about it…..

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